1. Understand this is going to be hard work. Half-measures won’t cut it when aiming for remarkable. The only way to grow is to abandon your strategy of doing what you did yesterday and commit to digging deep, rolling up your sleeves and doing hard work.
2. Remarkable doesn’t mean remarkable to you and your family. Your mum will always compliment your new idea. Am I going to make a remark about it? If not, then you’re average, and average does not sell.
3. Being noticed is not the same as being remarkable. Standing on a table and singing in a restaurant will get you noticed, but it won’t accomplish much. It’s easy to pull off a stunt, it is (usually) hard work do something remarkable.
4. Crazy in the pursuit of remarkability is not a bad thing. In fact, it is pretty much required to stand out. People in first place are there because they are different and usually a bit crazy.
5. Remarkability lies at the edges. The biggest, fastest, slowest, richest, easiest, most difficult. It doesn’t always matter which edge, more that you’re at an edge (and only choose one - you just need to be the best in one way).
6. Most people will not care when you are working to be remarkable. Most people are ostriches, heads in the sand, unable to help you. Your goal isn’t to please everyone. Your goal is to please those that actually speak up, spread the word, and buy your stuff.
7. If it’s in a book, if someone has already done it, then it’s boring and not remarkable. Part of what it takes to do something remarkable is to do something first and best. The second time someone does the same thing the best nobody cares.
8. It’s not really as frightening as it seems. They keep the masses in line by threatening with all manner of horrible outcomes if we dare to step out of line. But aiming for remarkable is the safest place to be, in a critical situation the best will survive.
9. If you put it on a Hoody, would people wear it? No use being remarkable at something that people don’t care about. A few people insanely focused on what you do is far far better than thousands of people that are mildly interested.
10. What’s fashionable soon becomes unfashionable. You might be remarkable for a period, but you need to reinvest and reinvent to stay remarkable. Instead of resting on your laurels, you must commit to being remarkable again and again.